Last Updated: August, 2019
Betty Rocker emails every purchaser of its program and asks them to participate in a survey related to their participation in its programs.
The surveys are conducted with a view toward determining the average or “typical” results of program participants.
Testimonials presented by The Betty Rocker, Inc. on social media, on its website and its marketing materials should be read with any understanding of what the “typical” customer experience is.
The following are the responses from a survey conducted by The Betty Rocker in June, 2019:
1,056 clients responded.
Not all survey respondents responded to every question presented.
Among those who responded, 99.4% (1,050/1,056) are female and 0.6% (6/1,056) are male.
1% (14/1,054) are in their 20s; 36% (383/1,054) are in their 30s; 48% (500/1,054) are in their 40s; 14% (143/1,054) are in their 50s, and 1% (14/1,054) are in their 60s or older.
Before finding Betty Rocker, 38% (395/1,053) were not exercising regularly; 24% (253/1,053) exercised once or twice per week; 30% (319/1,053) exercised 3 to 5 times per week; and 8% (86/1,053) exercised 5 or more times per week.
Before finding Betty Rocker, 51% (535/1054) described their eating habits as “mostly healthy”; 6% (65/1,054) described their eating habits as “not healthy”; 29% (303/1,054) as “occasionally healthy”; 9% (101/1,054) as “healthy”; and 5% (50/1,054) as “very healthy”.
11% (115/1,047) of respondents purchased a Betty Rocker Meal Plan (7-Day Meal Plan, 30-Day Meal Plan or Body Fuel System). 58% (605/1,047) of respondents purchased a Workout Plan (90-Day Challenge, Home Workout Domination, Abs and Booty Challenge, Lioness). 31% (327/1,047) of respondents purchased both a Meal Plan and a Workout Plan (such as Rock Your Life).
When asked how far they reached in the program, 48% (507/1,055) stated that they used the entire program; 26% (275/1,055) used most of the program; 22% (231/1,055) used part of the program; and 4% (42/1,055) did not start the program.
When asked if they found the program useful, 54% (565/1,051) stated that they found the program “extremely useful”; 39% (407/1,051) found it “useful”; 3% (38/1,051) found it “not useful”; and 4% (41/1,055) did not use it.
When asked how the program compared to others they’ve tried, 53% (555/1,052) stated that the Betty Rocker program is “way better”; 17% (176/1,052) said it was “about the same”; 2% (27/1,052) said it was “worse”; and 28% (294/1,052) said they “haven’t tried other programs”.
When asked what they hoped to achieve with the program, 88% (924/1,056) said, “get more tones, and tighten up the body”; 67% (705/1,056) said, “lose body weight”; 46% (487/1,056) said, “eat healthier”; 31% (327/1,056) said, “become more educated about eating healthier”; 75% (788/1,056) said, “get stronger”; 57% (601/1,056) said, “feel more confident”; 50% (533/1,056) said, “make life easier by having a plan to follow”; and 8% (80/1,056) said, “do something healthy with a partner/roommate/family member”.
Nearly 40% (419/1,057) of respondents said they took progress pictures during their program participation.
Of those that took progress pictures 80% (326/408) stated that they noticed changes.
When asked how many pounds they had wanted to lose when joining the program 19% (195/1,008) of respondents said 0-5lbs; 23% (234/1,008) said 6-10lbs; 16% (160/1,008) said 11-20lbs; 14% (137/1,008) said 20 or more lbs. 28% (282/1,008) stated that weight loss was not a goal.
When asked how many pounds the did lose, 54% (392/723) responded that they lost 0-5lbs; 17% (126/723) said 6-10lbs; 9% (65/723) said 11-20lbs; 7% (48/723) said 20lbs or more; and 13% (92/723) responded that they do not know how much weight they lost.
19% (194/1,004) of respondents measured how many inches they lost.
21% (38/184) of respondents lost 2 or more inches around their waist; 35% (65/184) lost 1-2 inches; 41% (76/184) lost 0-1 inches; and 3% (5/184) did not measure their waist.
12% (23/187) of respondents lost 2 or more inches around their hips; 35% (65/187) lost 1-2 inches; 42% (78/187) lost 0-1 inches; and 11% (21/187) did not measure their hips.
5% (10/188) of respondents lost 2 or more inches around their upper legs; 15% (29/188) lost 1-2 inches; 54% (101/188) lost 0-1 inches; and 26% (48/188) did not measure their upper legs.
1% (2/188) of respondents lost 2 or more inches around their upper arms; 11% (20/188) lost 1-2 inches; 49% (92/188) lost 0-1 inches; and 39%( 74/188) did not measure their upper arms.
22% (41/184) lost 4 or more inches overall; 21% (38/184) lost 2-4 inches; 22% (40/184) lost 0-2 inches; and 35% (65/184) did not measure overall inches.
44% (442/997) of respondents experienced a change in clothing size. 61% (260/429) dropped 1 clothing size; 28% (120/429) dropped 2 sizes; 7% (31/429) dropped 3 sizes; and 4% (18/429) dropped 4 or more sizes.
41% (402/973) would describe their eating habits as “healthy” after using the program; 20% (199/973) described them as “very healthy”; 12% (118/973) as “occasionally healthy”; less than 1% (2/973) as “not healthy”; and 26% (252/973) stated that eating healthier was not one of their goals.
When asked to rate their knowledge about eating healthier after using the program, 44% (427/977) of respondents describe their knowledge as “above average”; 16% (160/977) as “average”; less than 1% (8/977) as “below average”; and 39% (382/977) stated that becoming more educated about eating healthier was not one of their goals.
After using the program, 52% (510/974) of respondents describe their strength as “above average”; 37% (361/974) as “average”; 3% (26/974) as “below average; and 8% (77/974) stated that getting stronger was not one of their goals.
After using the program, respondents would rate their confidence as an average of 54 on a scale of 100 (889 responses).
Where having a plan to follow to make their life easier was a goal, 62% (606/974) of respondents said that the program made their life easier; 13% (130/974) said their life was about the same; and 24% (238/974) said that making their life easier was not one of their goals.
87% (842/969) said that doing the program with a friend/roommate/family member was not one of their goals; but 9% (83/969) said that it was and “it was a great experience!”
93% (906/975) of respondents said it is likely that they will continue to use the Betty Rocker program or use it again.
97% (975/1,007) of respondents would recommend Betty Rocker to friends and family.
